The #1 Best-Selling Fresh Soy Face Cleanser Tested

The #1 Best-Selling Fresh Soy Face Cleanser Tested
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I love to test out products that are called ‘best sellers’ or ‘number one x on the market’ because I want to see if these claims are true. A product that’s called a best seller is the Fresh Soy Face Cleanser. I’ve been hearing nothing but great things about this cleanser and it seems like everyone and their mom has tried this cleanser. So, of course, I had to put it to the test too. What makes this cleanser so special? Is it worth the best seller term? We’re going to find out in today’s post!

One of my friends, LP from, was always raving about this cleanser, I trust her and I share lots of other favorites with her so if she loves this, I had to get it too. I decided to buy a set during a Sephora sale I believe, including the Fresh Soy Face Cleanser and the Fresh Strawberry Exfoliating Face Wash.

The Fresh Promise

The fresh promise is a pledge that their products are safe, effective, and sensorial. This is their promise to their customers…a promise they’ve kept since 1991. Fresh adheres to strict international safety regulations. At their laboratory, over 200 scientific experts explore new ingredients, technologies, testing methods, and formulation techniques. They do whatever it takes to give us the best experience, even if it means 6 years to develop a single product.

Fresh, About Us Page

Their skincare is formulated without parabens, MIT/MCI, formaldehyde and formaldehyde donors, BHA, phthalates, silicones D4 & D6, hydroquinone, triclosan, and triclocarban. In fact, they ban hundreds of ingredients and regularly update this list. Fresh does not test their products or the ingredients used in the products on animals. Moreover, they’re committed to the elimination of animal testing and are actively working on the development, validation, and acceptance of alternative methods to animal testing.

The website is very transparent, which I think is awesome, and very honest to its customers. You can read about the ingredients, about the banned ingredients, about their promises, etc., etc. Go Fresh for being so transparent!

Fresh Soy Face Cleanser

The Fresh Soy Face Cleanser is a universal face wash that’s proven to maintain the skin’s pH while also cleansing, softening, and hydrating all skin types and tones. The hydrating face wash with soy proteins deeply cleanses pores and removes makeup while maintaining the skin’s pH and increasing hydration—even after you rinse. Plus, the non-stripping formula is proven effective in all ages, genders, skin types, and tones.

  • Effectively cleanses all skin types & tones
  • Maintains skin’s pH & increases hydration by 10%*
  • Deeply yet gently cleanses pores & removes makeup

The key ingredients in this cleanser are Aloe Vera gel, Cucumber extract, Borage seed oil, and Soy proteins.

My Thoughts

I’ve been on a skincare journey when it comes to cleansers specifically. I’ve been trying out cleansing balms, such as this awesome JUNOCO Cleansing Balm, Face Cleansing Oils, check out my Leafinity review here, and obviously also cleansers. I’ve noticed that on normal makeup days I like a more lightweight cleanser. Cleansing balms are more for glam makeup days and cleansing oils are nice but not for me. This Fresh Soy Face Cleanser is definitely a lightweight, very gentle cleanser that removes makeup without stripping the skin.

I typically use this cleanser as a second cleanse in my double-cleanse routine, as I often use my Makeup Eraser Cloth as a first cleanse to remove makeup. I like it this way because after using my Fresh cleanser, my skin feels soft, clean, and calm. Even my sensitive eye area is never irritated.

The thing I have with this cleanser is that at first sight, it looks and feels very basic. Like a nothing special, just good, and simple cleanser. It’s when I don’t use it that I notice how much my skin likes this cleanser. Does this make any sense? I mean, I obviously notice how soft my skin feels, how clean it looks and that it feels nice after using the cleanser. But when I use another cleanser, I often notice the difference. For example, a dry or not completely clean skin are things I see when I’m using/trying other cleansers.

On top of that, this bottle lasts you literally forever. A 150 ml bottle retails for $38 which might sound expensive, however, based on how long you can do with one bottle and the high quality of the product, it’s so worth the price tag.

I totally get the love for this Fresh Soy Face Cleanser. It’s very gentle, effective, and soothing. My skin always feels soft and clean after using it. It’s a cleanser you just need around you, even when testing out other cleansers as I do, so you can always fall back on this bestseller if necessary! Or if you don’t test other cleansers, you just need backups at all times lol.

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