I have been doing more and more research on ethical beauty, such as cruelty-free, vegan, and clean beauty. I’m very interested in this subject and I think it’s important that I use my platform to advocate for important matters like this. If you want to take your ethical beauty routine to the next level, then check out these epic high-end and 100% vegan makeup brands.
Recently I wrote about amazing High-End Makeup Brands that are cruelty-free but I wanted to highlight 7 awesome vegan makeup brands that are cruelty-free ánd, obviously, 100% vegan as well. This is for the people who want to buy not only cruelty-free (products are not tested on animals) but also products that don’t contain any animal-derived ingredients or by-products.
The brands I mention in this post are cruelty-free and 100% vegan, this means that all the products they sell are not tested on animals and are vegan. Some cruelty-free brands may offer vegan-friendly products like Urban Decay, Too Faced, Tarte, and ColourPop, however, they also sell products that contain animal-derived ingredients or by-products and in order for brands to make it onto this post, they must only make and sell vegan products.
7 high-end and vegan makeup brands
Since I personally love high-end and luxury makeup, I wanted to highlight 5 of my personal favorite cruelty-free and 100% vegan brands. These brands use premium ingredients, formulations, and packaging that justify the higher price point. If you’re looking for affordable vegan makeup brands, please check out this Vegan Makeup List by Ethical Elephant.

1. KVD Vegan Beauty
My favorite KVD Vegan Beauty products are Tattoo Eyeliner in Trooper & Go Big or Go Home Mascara Trooper Black. I don’t think this one comes as a surprise since the name already shows us that the brand is vegan. The brand, once created by Kat von D who is an animal activist (now fully owned by Kendo), sells amazing high-end makeup products. Click here to see all my KVD Vegan Beauty reviews.
2. Cover FX
My favorite CoverFX products are Mattifying Primer + Acne Treatment & Monochromatic Blush Duo. Cover FX is certified vegan and PETA-certified cruelty-free. Before I did my research, I didn’t know this brand was vegan so it was a nice surprise since I love the products from Cover FX. Click here to see all my Cover FX reviews.
3. Tower 28 Beauty
My favorite Tower 28 products are BeachPlease Luminous Tinted Balm in Magic Hour and ShineOn Lip Jelly in CHILL. A fairly new beauty brand, Tower 28 is cruelty-free, vegan, and a clean beauty brand. This means that they use non-toxic, non-irritating, good-for-you ingredients. Not yet fully based on my own experiences, since my Tower 28 order is still on its way, but I’ve heard amazing things about their products. Click here to see all my Tower 28 Beauty reviews.
4. Milk Makeup
My favorite Milk Makeup products are KUSH Mascara & Lip and Cheek in Werk. Milk Makeup is a New York City-based, aka my favorite city ever, and is also a cruelty-free and vegan makeup brand. All Milk Makeup products are also free of parabens and contain eco-conscious ingredients that are good for our skin. Click here to see all my Milk Makeup reviews.
5. Haus Laboratories
My favorite Haus Laboratories product so far is Le Monster Matte Lip Crayon in Power Move. Haus Laboratories is Lady Gaga’s makeup brand and it is also cruelty-free and vegan. Haus Laboratories is exclusively sold on its own website and Amazon. I recently received my first ever Haus Labs order and tried the products so you can read the review here if you want to. Click here to see all my Haus Laboratories reviews.
6. Bite Beauty
My favorite Bite Beauty products are Power Move Creamy Matte Lip Crayon and Changemaker Supercharged Micellar Foundation. Bite Beauty says that they’ve evolved as a brand and wanted to create products everyone can love-including people who crave clean, cruelty-free, and vegan beauty. They have been innovating with superfoods and learned they can get amazing results that perform on par with -if not better than- formulas that contain animal byproducts. Click here to see all my Bite Beauty reviews.
7. LYS Beauty
The LYS Beauty products I really want to try are Higher Standard Satin Matte Cream Blush and No Limits Matte Bronzer. LYS Beauty is still a fairly new brand on the market, or at least fairly new to Sephora. That’s also the reason why I haven’t gotten the chance to actually try them but they’re high on my wishlist. The brand is fully cruelty-free, vegan, and is formulated without parabens, talc, sulfates such as SLS, fragrance, phthalates, mineral oils, formaldehyde, and more so they’re considered a clean beauty brand. Click here to see all my future LYS Beauty reviews.
Thankfully, more and more brands are coming out with vegan products and since we, as customers, are really interested in cruelty-free and vegan products, brands need to hop on this if they want to sell their products.
Buying cruelty-free and vegan products don’t mean you have to give in on quality. It’s being more aware of what brands/products you’re supporting and still getting quality products in return.
These 5 brands aren’t the only vegan brands out there, I just mentioned these brands because I personally love them and know they offer great quality. There are more vegan brands, in every price range, thankfully!
Are you (not purposely) buying products from vegan makeup brands? Let me know in the comments! Oh and don’t feel judged if you don’t, I’m not here to judge anyone’s shopping habits.
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I didn’t know about Lady Gaga’s brand! These are all great, thank you for the recommendations!!
I actually had no clue that Haus Labs was Vegan! I’d add Bite Beauty to this list, too! They relaunched their whole line at the start of the year to have 100% Vegan formulas. For me Vegan formulas are always a nice-to-have, but not a must-have…. particularly with skincare. With my skin issue, honey really transforms my skin.
Being vegan is not a requirement for me but I agree with you it’s nice to share and support more ethical brands.
Besides Milk Makeup (which I still NEED to try), I didn’t know that any of these brands were vegan! It’s nice to see more and more brands trying to make more ethical choices, but without compromising on awesome formulas. I’ve never heard of Tower 28, is it good?
Yes great list! These are all brands that I need to try, or at least try more of for sure. I buy all kinds of makeup, even if its not cruelty free or vegan, but keeping clean brands in mind is growing in importance.
xoxo Amanda | theaestheticedge.com