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The idea of living a cruelty-free and vegan lifestyle has recently gained a lot of traction as more and more people become aware of animal suffering and the impact of animal products on the environment.
Consumers are increasingly looking for brands committed to animal welfare and the environment, creating a demand for cruelty-free and vegan products. Many companies have responded to this demand by offering products that are free from animal testing and animal-derived ingredients. But how can you tell if a brand is truly cruelty-free and vegan?
And in this case, specifically, is Aveeno cruelty-free? Let me help you find the answer.
The first step is to understand the difference between cruelty-free and vegan. Cruelty-free means that the products were not tested on animals, while vegan implies that the products do not contain any animal ingredients or byproducts.
Some companies claim to be both cruelty-free and vegan, while others may focus on one or the other.
In this article, I will share if Aveeno is cruelty-free, vegan, and/or sustainable. But also if it’s clean, non-toxic, fragrance-free, and/or paraben-free. This way, you can easily decide whether you want to buy their products.
Is Aveeno Cruelty-Free?
Aveeno is not cruelty-free. They state: “AVEENO® doesn’t conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it.”
Is Aveeno Owned By A Cruelty-Free Parent Company?
Aveeno is owned by a parent company that tests on animals. The parent company is Johnson & Johnson, and this is not a cruelty-free company. Johnson & Johnson states that they do tests on animals where required by law. This policy makes them a company that still tests their products on animals, which is why Johnson & Johnson isn’t considered cruelty-free.
Is Aveeno Sold In China?
Aveeno is sold in China. This is an important fact because, in China, animal testing is required by law. This means that if a brand sells its products in China, they’re not cruelty-free.
|Skincare Brands||Makeup Brands|
|Fenty Skin||Rose Inc**|
See more cruelty-free makeup and skincare brands here.
Is Aveeno Vegan?
Aveeno is not vegan. Most of their products contain animal-derived ingredients; however, they might offer some vegan products, but they’re not 100% vegan.
Non-Vegan Ingredients To Avoid
If you’re interested in going vegan regarding your beauty routine (or complete lifestyle), then I recommend checking the ingredients list on the following most well-known and frequently used animal-derived ingredients that you should avoid:
- Animal fats/oils
Mind you; there are vegan versions of some of these ingredients. So, for example, if you spot Squalane on an ingredient list, it doesn’t have to be shark derived as it can be plant-derived too.
Vegan Ingredient Alternatives To Look For
There are many other vegan options for animal-derived ingredients. Squalene can be derived from plants such as olives, wheat germ, and amaranth, while collagen can be derived from sources such as seaweed and algae.
Carmine can be derived from vegetable sources such as beetroot and carrots. Lanolin can be replaced by vegetable oils, such as shea butter, coconut oil, and olive oil. Beeswax can be replaced with plant-based waxes, such as candelilla wax, carnauba wax, and vegan wax.
Keratin can be replaced with plant proteins such as soy, wheat, and oat. Gelatin can be replaced with agar agar, carrageenan, and guar gum. Guanine can be replaced with synthetic mica or bismuth oxychloride.
Honey can be replaced with vegan honey substitutes, such as maple syrup and agave syrup. Silk can be replaced with plant-based fabrics, such as bamboo and hemp. Animal fats and oils can be replaced with plant-based oils, such as coconut oil, olive oil, and avocado oil.
Vegan Brand Alternatives
|Skincare Brands||Makeup Brands|
|Youth To The People*||Haus Labs*|
|Glow Recipe*||LYS Beauty*|
See more vegan makeup and skincare brands here.
Is Aveeno Considered Clean?
No, Aveeno is not considered a clean beauty brand. Aveeno is known for greenwashing, aka they act like a natural and safe brand, but their products actually contain harmful ingredients. Some of these harmful ingredients are Aluminium, Benzene, PEGS, and Styrene/Acrylates Copolymer.
The term “clean beauty” is controversial because it isn’t regulated; this means that brands can slap ‘clean,’ ‘green,’ and ‘natural’ on their products whenever they want.
In broad terms, clean beauty products are those made without ingredients shown or suspected to harm human health (source: Goop) or the environment.
To me, clean beauty is defined by mindfully created products without any proven or suspected toxic ingredients. Clean beauty products include ingredients that are made with the health of our bodies, animals, and the environment in mind.
So to conclude: A clean beauty brand sells products that don’t contain harmful ingredients for humans, animals, and the environment.
Harmful Ingredients You Want To Avoid
Sadly, there are quite a few (actually… thousands) of harmful ingredients or ingredients that are suspected to be harmful to humans, animals, and/or the environment. Some examples of the ingredients that don’t make the cut in clean beauty products are sulfates, silicones, phthalates, parabens, pesticides, petroleum derivatives, artificial coloring, and synthetic fragrances.
In the picture below, I share some of the most common harmful ingredients that you may want to avoid.
Is Aveeno Fragrance-Free?
Aveeno is not (synthetic) fragrance-free.
Is Aveeno Paraben-Free?
Aveeno is not 100% paraben-free. However, they do offer some paraben-free products.
Is Aveeno Sustainable?
Aveeno is committed to sustainability. Over 80% of Aveeno® bottles are recyclable, they began introducing post-consumer recycled plastic (PCR) into their new packaging, and they offer refillable packaging for select products. Their commitment is to have 100% recyclable, reusable, or compostable packaging for 2025.
|Skincare Brands||Makeup Brands|
|rhode skin||ILIA Beauty|
|The Inkey List||bareMinerals|
See more clean makeup and skincare brands here.
How To Find Out If A Brand Is Cruelty-Free And/Or Vegan Yourself?
The easiest way to tell if a brand is cruelty-free and vegan is to look for third-party certification. Several organizations, such as Leaping Bunny and PETA, offer cruelty-free certifications for companies that have agreed to adhere to their strict guidelines for animal testing.
Similarly, the Vegan Society provides a Vegan Trademark to companies that do not use any animal-derived ingredients in their products. Look for these certifications to sign that a brand is truly cruelty-free and vegan.
It’s also important to look beyond the label. Many companies may claim to be cruelty-free and vegan but may not actually adhere to those standards. Check the company’s website for information about their animal testing policies and ingredients. If a company does not have any clear information about its policies, you may want to contact them directly to get more details.
Finally, look for reviews from other cruelty-free and vegan consumers. They may have had firsthand experience with the brand and can provide insight into the company’s actual practices. Additionally, they may be able to recommend alternative cruelty-free and vegan brands that meet your needs.
Following these steps, you can determine if a brand is truly cruelty-free and vegan. Check out this cruelty-free makeup and skincare guide if you want more information and tips. With more and more companies offering animal-friendly products, it’s easier than ever to find cruelty-free and vegan products that fit your lifestyle.
We found out the answer to the question “is Aveeno cruelty-free?” and the answer is no, Aveeno is not cruelty-free. They may test on animals, either themselves, through their suppliers, or a third party. Aveeno is owned by a parent company that is not cruelty-free and is sold in China. On top of that, the brand is known for greenwashing – be careful, and don’t assume they’re all natural!