Tarte Shape Tape

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Tarte Shape Tape Concealer has to be the most well-known and well-loved concealer ever. I think most of the people who are a part of the beauty community (Youtubers, influencers, and beauty bloggers) have tried Shape Tape at least once in their life. But why is it so good? Let me explain to you why you need Tarte’s Bestselling Shape Tape Concealer in your life ASAP!

I think that if you mention Tarte to someone, people immediately think of the Tarte Shape Tape Concealer. They’re even named America’s number 1 concealer brand. That’s huge, isn’t it?! If you haven’t tried Tarte Shape Tape yet, you may be wondering why it is so well-loved? What’s making Shape Tape better than other concealers? I was wondering this too so I obviously had to try the Shape Tape Concealer for myself to give you the answer. Before I dive into my thoughts, I’ll first give you some details and background information about the product.

Tarte Shape Tape Concealer

The Shape Tape range includes 30 different shades which are pretty versatile, the range will work for a lot of skin tones and undertones. The applicator of the concealer is pretty huge and thick. I haven’t tried a concealer before with a similar applicator.

What Tarte Promises

  • full coverage formula for 16 hrs of flawless wear
  • smooths & brightens to make eyes appear lifted
  • crease-proof formula won’t cake or settle
  • tape technology™ helps smooth & blur the appearance of fine lines & wrinkles
  • applies easily with jumbo speed smoother

Clinical Results

**Based on a study of 32 subjects

  • vegan
  • dermatologist tested
  • 16-hour wear
  • 12-hour crease-proof
  • waterproof
  • non-comedogenic

Skinvigorating Ingredients

  • shea butter: helps retain skin’s elasticity
  • mango butter: helps moisturize & condition 
  • licorice root: brightens the appearance of dark circles & color corrects


Water/Aqua/Eau, Cyclopentasiloxane, Cyclopentasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethyl siloxy silicate, sodium chloride, cetyl PEG/PPG-10/1 dimethicone, 1,2-hexanediol, aluminum hydroxide, amyl cinnamal, benzyl salicylate, Butyrospermum parkii (shea) butter, convallaria majlis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, disteardimonium hectorite, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus Annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, Leontopodium alpinum flower/leaf extract, Lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, Mangifera indica (mango) seed butter, Olea Europaea (olive) fruit oil, Paeonia lactiflora root extract, parfum/fragrance, phenoxyethanol, TBHQ, tocopherol, triethoxycaprylylsilane, triethyl citrate, Ulmus davidiana root extract. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).

Things To Note

Tarte is fully cruelty-free and many of its products are vegan as well. They’ve put a logo on the products that are vegan, which is super easy! Shape Tape is cruelty-free and vegan. Tarte products are always formulated without Parabens, Mineral Oil, Phthalates, Triclosan, Sodium Lauryl Sulfate, and Gluten.

Where To Buy

Tarte Shape Tape Concealer retails for $30 and is available at their own website tartecosmetics.com, Ulta, and Target.

Why Do You Need The Shape Tape Concealer?

What is it that makes this concealer so special? First of all, it’s promised to be long-wearing (16 hours to be specific) and I can tell you that this is true. Just like the 12-hour crease-proof statement! I have to say that I always use a setting powder, I’ve tried the KKW Beauty Baking Powder, Kylie Cosmetics Setting Powder, and Laura Mercier Setting Powder and they all work fine with the concealer. I’m not sure if it’s crease-proof without powder though.

However, the two important reasons for me to buy a concealer are long-wearing and crease-proof and we can say “check” when it comes to these. Yes Tarte, go you!

The applicator is pretty thick and huge, which isn’t a problem for me but I can imagine that people would prefer a smaller applicator. However, you can easily put some dots and blend the concealer to the small edges you want.

Why You Need Tarte'S #1 Best-Selling Shape Tape Concealer In Your Life

The next thing I noticed quickly is how much coverage this concealer has. You don’t even need to apply that much to make sure your dark circles are totally gone. I bought a shade lighter for a brightening effect and this concealer definitely does a great job when it comes to brightening as well.

If the concealer really smoothes and blurs fine lines and wrinkles, I’m not sure. I have some smile lines and after applying the concealer, they’re still visible. They might be a little blurred but not a very noticeable difference. Since I don’t have lots of fine lines or wrinkles yet, thankfully, I can’t say if this is a true statement or not but 97% of the people who tested this, said it does smooth and blurs the lines and wrinkles.

I like to apply drops in my eyes every now and then when they’re dry so this was the perfect way to test out if the concealer really is waterproof. And yes, even when some tears glide down my face because of the drops, it didn’t budge. It was still looking perfectly. Nice!

I think the shea butter, mango butter, and licorice roots are the star ingredients of the concealer and they might be one of the reasons why people love this concealer so much. Thanks to the mango butter, the concealer doesn’t feel drying at all. Not even after wearing it for hours. The licorice roots are making sure that my dark circles disappear!

The combination of ingredients, full coverage, blendability, and brightening effect is in my opinion the reasons why this concealer is amazing and special. I think Tarte did an amazing job creating this awesome concealer!

Final Verdict

I have never tried any concealer that has similar coverage, without creasing or looking cakey. This concealer is just unique and I’m pretty sure it’ll work for a lot of skin types and skin tones. The big applicator might not be the best for everyone, but that’s something you can work with. Overall, this concealer is definitely one of the best, full-coverage concealers out there!


It is not stated by Tarte themselves but based on the ingredients list, it doesn’t include ingredients that tend to clog pores. However, I would still recommend doing your own research or asking your dermatologist for help.

Water is used in the Shape Tape Concealer, it’s mentioned as the first ingredient on the ingredients list.

It doesn’t include mineral oil but there are some other oils infused in the Shape Tape Concealer.

No, not at all.

Shape Tape Concealer does not have SPF, however, Tarte sells a Shape Tape CC Cream with SPF 15. Outside the Shape Tap line, they have several products that contain SPF. You can find them here.

  • Apply concealer directly onto imperfections & blend using the larger, domed end of the sponge
  • To best conceal dark circles, trace concealer onto the under-eye area and blend
  • Use on eyelids as a shadow primer for a lasting look
  • For best results, blend out with a sponge

If you struggle to find your shade, Tarte has a shade finder quiz that might be helpful. You can find it here.

The Tarte Shape Tap Concealer is made in Korea.

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