Why You Need Tarte’s #1 Best-Selling Shape Tape Concealer In Your Life

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The Shape Tape Concealer by Tarte has to be the most well-known and well-loved concealer ever. I think most of the people who are a part of the beauty community (Youtubers, influencers, and beauty bloggers) have tried Shape Tape at least once in their life. But why is it so good? Let me explain to you why you need Tarte’s Bestselling Shape Tape Concealer in your life ASAP!

I think that if you mention Tarte to someone, people immidiately think of the Shape Tape Concealer. They’re even named as America’s number 1 concealer brand. That’s huge, isn’t it?!

If you haven’t tried Shape Tape yet, you may be wondering why it is so well-loved? What’s making Shape Tape better than other concealers? I was wondering this too so I obviously had to try the Shape Tape Concealer for myself to give you the answer.

Before I dive into my thoughts, I’ll first give you some details and background information about the product.

Tarte Shape Tape Concealer

The Shape Tape range includes 30 different shades which are pretty versatile, the range will work for a lot of skin tones and undertones. The applicator of the concealer is pretty huge and thick. I haven’t tried a concealer before with a similar applicator.

What Tarte Promises

  • full coverage formula for 16 hrs of flawless wear
  • smooths & brightens to make eyes appear lifted
  • crease-proof formula won’t cake or settle
  • tape technology™ helps smooth & blur the appearance of fine lines & wrinkles
  • applies easily with jumbo speed smoother


**Based on a study of 32 subjects

  • vegan
  • dermatologist tested
  • 16-hour wear
  • 12-hour crease-proof
  • waterproof
  • non-comedogenic


  • shea butter: helps retain skin’s elasticity
  • mango butter: helps moisturize & condition 
  • licorice root: brightens appearance of dark circles & color corrects

Always formulated without Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten.

Tarte is a fully cruelty-free and many of their products are vegan as well. They’ve put a logo on the products that are vegan, which is super easy! Shape Tape is cruelty-free and vegan.

Why Do You Need The Shape Tape Concealer?

What is it that makes this concealer so special? First of all, it’s promised to be long-wearing (16 hours to be specific) and I can tell you that this is true. Just like the 12-hour crease-proof statement! I have to say that I always use a setting powder, I’ve tried the KKW Beauty Baking Powder, Kylie Cosmetics Setting Powder, and Laura Mercier Setting Powder and they all work fine with the concealer. I’m not sure if it’s crease-proof without powder though.

However, the two important reasons for me to buy a concealer is long-wearing and crease-proof and we can say “check” when it comes to these. Yes Tarte, go you!

The applicator is pretty thick and huge, which isn’t a problem for me but I can imagine that people would prefer a smaller applicator. However, you can easily put some dots and blend the concealer to the small edges you want.

Why You Need Tarte's #1 Best-selling Shape Tape Concealer In Your Life

The next thing I noticed quickly is how much coverage this concealer has. You don’t even need to apply that much to make sure your dark circles are totally gone. I bought a shade lighter for a brightening effect and this concealer definitely does a great job when it comes to brightening as well.

If the concealer really smoothes and blurs fine lines and wrinkles, I’m not sure. I have some smile lines and after applying the concealer, they’re still visible. They might be a little blurred but not a very noticeable difference. Since I don’t have lots of fine lines or wrinkles yet, thankfully, I can’t say if this is a true statement or not but 97% of the people who tested this, said it does smooth and blurs the lines and wrinkles.

I like to apply drops in my eyes every now and then when they’re dry so this was the perfect way to test out if the concealer really is waterproof. And yes, even when some tears glide down my face because of the drops, it didn’t budge. It was still looking perfectly. Nice!

I think the shea butter, mango butter, and licorice roots are the star ingredients of the concealer and they might be one of the reasons why people love this concealer so much. Thanks to the mango butter, the concealer doesn’t feel drying at all. Not even after wearing it for hours. The licorice roots are making sure that my dark circles disappear!

The combination of ingredients, full coverage, blendability, and brightening effect is in my opinion the reasons why this concealer is amazing and special. I think Tarte did an amazing job creating this awesome concealer!

Shop Tarte at Ulta, QVC, or their own website.


Hi there! Im Simone, 24-years-old born and raised Dutch girl still living in The Netherlands. I graduated in Human Resources and I have a huge passion for all things beauty. Im a dog mom to Bailey, USA obsessed, and lipstick hoarder.

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