The Best Mascara, Drugstore or High End? | Beauty Battle between 3 Mascaras

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It’s time for a new series yay! In this series, I’m going to test out multiple brands with the same products and compare them to see which product I like most. In today’s blog post, I’m testing out mascaras from NARS, KKW Beauty and Colourpop. Which of them is the best mascara?

The Best Mascara, Drugstore or High End? | Beauty Battle between 3 Mascaras

A couple of weeks ago I started to think about this series. My mom gifted me the NARS mascara and pretty soon after that, I bought the KKW Beauty Glam Bible Bundle which also contained a mascara. But then also Colourpop came out with mascara and at that point, I thought it would be a fun idea to test these 3 mascaras out and then give my final opinion. Moreover, these mascaras are priced from high end to drugstore budget-proof so we can investigate together if high end means better products or not. 

Let me first give you all the details on the 3 mascaras I’ve tested out. First of all, all three mascaras are black. I tested all 3 of them multiple weeks so it would be a fair test. Here are the mascaras: 

Let’s start with some background information given by the brands. 

NARS Climax Mascara $24 – 0.21 oz

Don’t stop. Keep going. Reach your climax with explosive volume. Exclusive ribbed bristles load up with whipped, blackened pigments for hardcore lift and a softcore feel, all with a featherweight touch. Its Lash Moisture Complex goes all the way—from roots to tips and back again—for buildable intensity without clumping or smudging. Just the way you like it.

    • Lash Moisture Complex allows for a whipped, creamy formula that lifts and builds without clumping.
    • Lashes feel soft, never heavy or stiff.
    • Full-bodied brush with ribbed bristles captures and coats each lash for an instant, intense effect.
    • Smoothly wraps blackened pigments from root to tip for rich color and bold dimension.
    • 96% achieved full and maximum volume*
    • 96% saw clump-free buildable volume**
    • 100% saw instant curl base-to-tip*

*Based on an independent U.S. consumer study of 32 women. **Based on an independent U.S. consumer and clinical study of 32 women.

KKW Beauty Glam Bible Mascara $18 – 0.28 oz 

An intense black, mascara creates fuller and thicker lashes with just one coat. The long-lasting, ultra-creamy formula glides on easily to instantly define lashes.

Colourpop BFF Mascara Black On Black $8 – 0.24 oz 

Introducing the BFF Mascara, she’s with you from thin to thick. BFF will never let you down, instantly lifts lashes while volumizing and lengthening in the blackest black formula. The unique twisted nylon fiber brush is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps. Who needs flakes in their life when you have BFF? No flaking, no bs, just a ride-or-die formula.

The Best Mascara, Drugstore or High End? | Beauty Battle between 3 Mascaras

First Impression

The first thing I noticed is that the NARS Climax mascara is the most expensive one but contains the least amount of product. Even the Colourpop one, which is only $8, contains more product. That’s a little bit disappointing NARS… However, by just the looks of the packaging, I do like the NARS packaging the most, the Colourpop one as second and the KKW Beauty one is number 3. 

The Best Mascara, Drugstore or High End? | Beauty Battle between 3 Mascaras
The Best Mascara, Drugstore or High End? | Beauty Battle between 3 Mascaras
The Best Mascara, Drugstore or High End? | Beauty Battle between 3 Mascaras

Just by the look of it, the brushes are very similar. I think the NARS and Colourpop mascaras look the most identical. The NARS brush is a little bit thicker. The KKW Beauty one looks a little bit messier than the other mascaras. 

The Best Mascara

First of all, this is my top 3. You might have other preferences, which is totally fine because everyone is different. 🙂 Moreover, I’m not bashing any brands. I just my personal preference for a mascara. 

  1. NARS
  2. KKW Beauty
  3. Colourpop

In my opinion, the best mascara out of these three is the NARS Climax mascara. The reason why I chose NARS, is because I like the applicator a lot and the way it applies. I feel like the Colourpop mascara is pretty dry as if you have to go over 100 times before you get the right amount of product on your lashes. The KKW Beauty one tends to get a bit too much product on my lashes, which makes them clump. The NARS Climax mascara gives me the exact perfect amount of product: not too much and not too little. 

All three mascaras do make my lashes look black, but the Colourpop doesn’t really have a lot of pigment where the KKW Beauty one and the NARS one both have an intense black color. I prefer this. 

Last but not least, the NARS Climax mascara gives my lashes the most volume out of all three. KKW Beauty comes close to the same effect, Colourpop not at all. My lashes are a bit hard to give volume too and I feel like the NARS one did the job. It curled my lashes a bit, gave them volume and a beautiful intense black color. 

Did you try one of these mascaras? What were your thoughts? Let me know in the comments! 

See you next time loves, 

xoxo Simone


Hi there! Im Simone, 24-years-old born and raised Dutch girl still living in The Netherlands. I graduated in Human Resources and I have a huge passion for all things beauty. Im a dog mom to Bailey, USA obsessed, and lipstick hoarder.

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  1. 3.23.19
    Gemma S said:

    Great post. I love the volumizing mascaras as my lashes tend to be a little on the thin side.

    • 3.23.19
      Simone said:

      Thank you! Yes exactly, volumizing mascaras are great!

  2. 10.22.19
    Olivia said:

    Loved it, definitely helps me when it comes to what I wanna try from KKW xx

  3. 2.19.20

    Great post! I’m looking for a new mascara, so I’ll have to see if I can find the NARS one. It’s not a brand I’ve heard of, but then again I tend to play it safe with Estée Lauder.

    • 2.24.20

      Thank you so much! I believe NARS is sold at Harvey Nichols and Cult Beauty. 🙂