Rare Beauty

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I’m not going to lie, when I saw that Selena Gomez was releasing her own beauty range Rare Beauty, my eyes rolled. Another celebrity beauty brand?! But as soon as I saw the product reveal, I was intrigued! Then the reviews started to roll in and so many people were raving about Rare Beauty that I had to try the products myself.

Nowadays, it seems like everyone (especially celebrities) is jumping on the beauty bandwagon and it’s overwhelming as a beauty lover and customer. However, the message behind Rare Beauty is dear to my heart. “Rare Beauty is not about being someone else, but being who you are” is stated on their website.

Rare Beauty aims to reduce the stigma associated with mental health, address the epidemic of chronic loneliness, and help give people access to the resources they need to support their mental well-being. 

Rare Impact

Moreover, The Rare Impact Fund was launched as part of Rare Impact with the goal of raising $100M over the next 10 years to help give people access to mental health services. As someone with mental health problems in the past, I think this is such an amazing thing to do.

Full Face Of Rare Beauty By Selena Gomez Products

Always An Optimist Illuminating Primer Mini – $14 is definitely making my skin glowy once applied to the skin. It’s not looking too glittery, just a nice natural glow from without. It’s easy to apply, doesn’t really have a scent and it does its job. However, I feel like the primer and foundation aren’t a good match for my skin sadly. I don’t really like using them together, but I do like using them separately and in combination with other products. The primer is also available in a full-size version for $26.

Liquid Touch Weightless Foundation – $29 is not my thing at all. I wanted to love this foundation so bad but for some reason, it just doesn’t want to work for me. I like that the formula is lightweight, it’s easy to apply with the huge applicator, and looks very natural on the skin due to its light coverage. But this foundation lays on the skin around my nose and enlarges my pores. It makes my skin look super dry for some reason.

I’ve tried different primers and it seems like the Tatcha Silk Canvas works best with this foundation. I also need to make sure to barely use any product around my nose in order to make it look okay. Overall, I can make it work but I’m still not enthusiastic about the foundation.

Liquid Touch Brightening Concealer – $19 is also not a new favorite product of mine. This concealer creases like crazy on me, even when I use setting powder. It does brighten the under-eye area and looks good when I apply it but after a minute or 10, it starts to crease A LOT. I need to use a ton of setting powder to make it look okay but then my under-eye area looks super dry.

The best way to use this concealer for me is to mix it with another concealer such as Tarte Shape Tape. Just like the foundation, the concealer is a very lightweight formula and looks natural. The coverage is light to medium, which is perfect for a no-makeup makeup kind of day. I personally wouldn’t repurchase this concealer.

Soft Pinch Liquid Blush in Bliss – $20 is amazing! Keep in mind that the liquid blushes are extremely pigmented so you don’t need much product for a healthy-looking color to your cheeks. I really like how easy this product is, how quickly it blends into the skin, and how natural it looks. Moreover, it stays on perfectly all day! This product is by far my favorite of all the products I’ve tried and if I had to recommend only one product, this would be it.

Positive Light Liquid Luminizer in Transcend $22 is a gorgeous-looking highlighter. When it arrived, I was scared it would be too dark on my skin but once you start blending it into the skin it works just fine. I noticed that I blended away a lot of this product when I used a beauty blender so I prefer using a finger to keep the most glow. However, if you like a more natural-looking glow I would recommend using a beauty blender.

In the pictures below, I did use a beauty blender and I love how natural and healthy the glow looks. The formula isn’t sticky, dries down pretty quickly, is lightweight, and stayed on all day. Thankfully it isn’t very glittery as well.

Lip Soufflé Matte Lip Cream in Courage – $20 is a stunning nude lip color. The formula is so extremely soft on the lips, which I really like because it’s so comfortable to wear. I don’t find this formula long-wearing (1-2 hours max) but it faded beautifully, with no ugly lipstick crumbles coming off. Based on the wear time, I don’t think I would quickly buy another shade or repurchase this lipstick but the formula is a nice one for sure!

With Gratitude Dewy Lip Balm in Thankful and Empathy – $16 each (not wearing in the pictures below) are very creamy, soft to the lips, and hydrating lip balms but with a good amount of pigmentation. They’re very comfortable to wear! I realized they’re pretty long wearing for a lip balm, it stayed on for at least 2-3 hours without eating. It would come off earlier if you would eat or drink though. I like this formula! In the meantime, I’ve also tested the Stay Vulnerable Glossy Lip Balms too which are similar to these lip balms but have a glossy finish.

Full Face Wearing Rare Beauty Products

What are your thoughts on Rare Beauty by Selena Gomez? Have you tried it already or want to try it? Let me know in the comments!


  1. I have been curious about Rare Beauty. After reading this review I definitely want to try the blush and highlighter. The packaging is so gorgeous! There are great gift sets out there right now, which are a perfect chance to try the brand out.

    xoxo Amanda | theaestheticedge.com

  2. LOL I remember when Sel announced the range, you were not having it!!! But I think she came out of the gate strong.

    I agree with nearly all of your thoughts here except I still love the foundation. However, I have super oily skin so that could be why it doesn’t look dry on me. I’ve seen others with drier skin say that they weren’t huge fans of the foundation either.

    And that concealer has a LITERAL vendetta against me. I swear it was invented to intentionally make my eye bags look like a creasy mess. I won’t even discuss what it does if I use it around other parts of my face…. like my nose!

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