Trying Mellow Cosmetics Products For The First Time! | Review

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I found out about Mellow Cosmetics through Instagram and immidiately saw some amazing looking makeup products. Since I love trying out new brands, I got really excited and bought a couple of Mellow Cosmetics products. I’m trying Mellow Cosmetics Products for the first time! I’ve tried the products since they’ve arrived, so I can give you my in-depth thoughts on them and I’ll provide you swatches.

Trying Mellow Cosmetics Products For The First Time: Information & Why

Let’s share some information about Mellow Cosmetics and why I’m trying Mellow Cosmetics Products for the first time ever. 

Back in 2014, Mellow started as a small company in a tiny garage. Ima, our founder, was on maternity leave after the birth of her first son. It was a joyful break from her full time corporate job. As she was getting closer to the end of her leave, she was hesitant to leave her tiny baby at a child care centre to go back to work. She did not want to miss all the amazing milestones of her son, Ario, so she decided she wanted to be an entrepreneur and work for herself. She did just that! She quit her job to follow her big dream…

Ima has always had a passion for makeup and fashion. She worked in retail for 10 years, prior to her corporate job, and she loved every bit of it! One night, she was watching a makeup tutorial and viola, her idea for Mellow was created! With a lot of research and hard work, she launched her very own brand – Mellow!

Mellow started with a range of only a couple of products and has expanded rapidly in the past 4 years! Our products are now being sold online and in stores across the U.S, U.K, Australia, New Zealand, Europe, Asia, and the Middle East with huge success. We cannot wait to expand our range much more in the near future and become the fastest growing makeup brand in the world.

Ima now has two boys and she says launching Mellow was one of the best decisions she ever made! She has the flexibility to spend as much time as she wants with her boys, as they are her main priority, and she is doing what she loves every day. Her growing team and supportive social followers have been a huge part of this success!

Source: Mellow Cosmetics website

I love supporting woman following their dreams, that’s one of the reasons why I’m trying Mellow Cosmetics Products for the first time. Moreover, Mellow Cosmetics is cruelty-free, vegan and paraben-free. I’m focussing on supporting brands who provide cruelty-free and vegan products since I’m very passionate about the environment and animals. 

The Products I’ve Bought

Trying Mellow Cosmetics Products For The First Time

I decided I wanted to try several different products so I ended up buying: 

  • Treasure Chest Eyeshadow Palette – $28
  • Precision Pen Eyeliner – $18
  • Lip Pencil in Rose – $12
  • Ultra Matte Lipstick in Posh – $15
  • Liquid Lip Paint in Auckland – $16

I bought the products with my own money but Mellow Cosmetics gave me a discount code for my followers! Get 10% discount when using code Mellow10. I’ll get a slight commission if you buy products through my link so it’s a win-win for us both! 

Products & Swatches

The packaging is really pretty, especially the Treasure Chest palette which has glitters all over. Kinda like the ABH Sultry palette but with silver glitters instead. I’m a sucker for glitters! I also like the nude with golden details a lot. It gives the packaging an overall luxurious look. 

Treasure Chest Eyeshadow Palette

Trying Mellow Cosmetics Products For The First Time | Treasure Chest Eyeshadow Palette
Trying Mellow Cosmetics Products For The First Time | Treasure Chest Eyeshadow Palette

The shades inside this palette are very me and I love the look. The palette contains a mirror and shade names inside of the palette. The metallic shades are my favorite! I have to admit that the matte shades don’t have a lot of pigment, I have to dip in a lot to make them show up. The metallics, however, are super pigmented and so pretty. The palette contains 8 metallics and 4 mattes, so I think it’s still worth the money. Moreover, the palette is super affordable so I think the metallics are definitely making it worth it. 

Creamy Matte Lipstick in Posh

Trying Mellow Cosmetics Products For The First Time | Creamy Matte Lipstick in Posh

Liquid Lip Paint in Auckland

Trying Mellow Cosmetics Products For The First Time | Liquid Lip Paint in Auckland

Lip Pencil in Rose

Trying Mellow Cosmetics Products For The First Time | Lip Pencil in Rose


Trying Mellow Cosmetics Products For The First Time | Swatches

I love the creaminess of this lip pencil a lot! I’m just not a lover of a normal lip pencil, I like them creamy and smooth and this one is exactly how I like it. The color is also very stunning and matches the liquid lipstick in Auckland perfectly. The liquid lipstick is slightly patchy while swatching it but you can’t really tell on the lips, especially if you wear the lip pencil beneath. The liquid lipstick has a nice formula, doesn’t dry down quickly though, but stays on for like 3 hours. The lipstick is also very nice and creamy, does look matte on the lips which I like. 

Would I repurchase again? I definitely would buy another lip pencil and lipstick. I’m not sure about the liquid lipstick. It’s not bad but I do have liquid lipsticks which I like more. 

Precision Pen Eyeliner

Trying Mellow Cosmetics Products For The First Time | Precision Pen Eyeliner
Trying Mellow Cosmetics Products For The First Time | Precision Pen Eyeliner

Last but not least, the eyeliner pen. It’s very intense black and does stay on all day without smudging. However, the tip is a bit stiff which I’m not really used too. I always use my Kat von D Tattoo Liner and that one is very flexible. So I had to play around with it a couple of times before I knew how to use it. Moreover, I think because of the stiff tip it’s a bit more difficult to create a tin line. This might be me though since I’m not very good at applying eyeliner. 

Overall, trying Mellow Cosmetics products for the first time didn’t dissapoint me. I like the brand and they have nice products. I would definitely buy from them again and probably try some other products, since they have a lot more products to discover! 

If you got excited and want to try Mellow Cosmetics too, don’t forget to use my 10% discount code Mellow10 for 10% off your order! Again, I get a little commission if you buy through my link, so it’s a win win for us both. 

Thank you for reading & hope to see you soon loves, 

xoxo Simone


Hi there! Im Simone, 24-years-old born and raised Dutch girl still living in The Netherlands. I graduated in Human Resources and I have a huge passion for all things beauty. Im a dog mom to Bailey, USA obsessed, and lipstick hoarder.

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Leave a Comment


  1. 8.17.19
    Drink Coffee and Travel Often said:

    I need to try these!

  2. 8.17.19

    Great post! I’ve never heard of them before but they certainly look great. Thanks for sharing!

  3. 8.17.19
    S.S. Mitchell said:

    I really like the look of the eyeshadow palette, it looks like it would suit most skin tones. The founder’s story is really inspirational, I love mothers who take the plunge and become entrepreneurs!

    • 8.18.19

      I also think the palette would suit most skin tones!

    • 8.18.19
      The Sacred Space AP said:

      I love the lipstick! These products look really glam. I agree, I’d prefer to support people following their dream and small businesses!
      Thank you for sharing.

  4. 8.18.19

    I had never heard of this brand before, but I love supporting indie brands too!! The lippie colors and eyeshadow palette look so soft and beautiful. I’m intrigued by the eyeliner, too, even though tip is stiffer because I’ve stopped buying from KVD but still have yet to find a good replacement for her liner!

    • 8.19.19

      If you’re looking for a replacement, this liner is definitely a good one! It’s intense black and stays on just as good as the KVD one. Just keep in mind that the tip is stiffer, but formula wise this one is very good!