my Story
How my passion for beauty is now my fulltime job
About Me – How It All Began.
My real-life friends weren’t that interested in makeup and skincare. So I started a Twitter account in 2016; I believe it was first called @simonexmakeup to find people who loved beauty as much as I did.
Shortly after that, I found people to talk with about new product launches, rave about our favorite products, and be excited about everything about beauty.
I enjoyed the little community I was a part of; it made my love for beauty even bigger and got me thinking…
I wanted to share my thoughts about products in more than 140 characters. So the idea of starting a blog was born!
My friend came up with the name Beautymone since it’s a mashup of Beauty by Simone.
Most of my friends and family call me Simoon or Moon – in Dutch, that sounds like how English people pronounce the ‘mone’ part of Simone, if this makes sense – so this immediately felt like the right name.
Meet Simone
Owner + Founder
I’m Simone, a 20-something Dutch woman that is dog-obsessed, a huge Justin Bieber fan since 2009, loves the USA, especially NYC, and is still living in The Netherlands (in the same house as where I was born) with my dog child Bailey, a 10-year-old Shih Tzu. I’m a Scorpio, a lipstick hoarder, and I love to play The Sims in my free time.
In 2014, I started my bachelor’s degree in Human Resources and graduated in 2019. I learned that I love HR, but I felt I wouldn’t be working in the field for my whole life. During my degree, I started blogging and discovered that my true passion was right there.
During my study, I had a part-time job as a Beauty Advisor in a retail store. After graduating, I started looking for an HR job where I worked until I could do this full-time. Fast forward to now… I’m currently following my dream of being a full-time beauty blogger!
FEATURED IN
a few of my favorite things
birth chart
☉ Scorpio, ☾ Gemini, ↑ Aquarius
I’d spend all my money on
Makeup, obviously
Couldn’t live without
My dog Bailey
Favorite destination
New York City, United States
My happy place
If not at home, it’s at a Justin Bieber concert
Favorite Color
Soft pinks
On repeat
Justin Bieber
Currently Binging
The Kardashians
Meet the team
Simone de Vlaming
FOUNDER & CEO
As of right now, I do everything myself. I write all the reviews myself, take all the photos, answer emails, create content for socials, etc. I love how versatile being an entrepreneur is – even though it is slightly overwhelming sometimes. I get to pour all my ideas, love, passion, and creativity into Beautymone, and I love it.
Bailey de Vlaming
Assistant + hype woman
I love to photobomb my mom’s photoshoots, support her mentally during the day (while lying in my fluffy donut beside her), and give her kisses to let her know she’s doing a great job. I’m obsessed with skincare that smells good; my favorite cream is Glow Recipe Plum Plump – I always want to sniff and lick it!