How my passion for beauty is now my fulltime job
About Me – How It All Began.
My real-life friends weren’t that interested in makeup and skincare. So I started a Twitter account in 2016; I believe it was first called @simonexmakeup to find people who loved beauty as much as I did.
Shortly after that, I found people to talk with about new product launches, rave about our favorite products, and be excited about everything about beauty.
I enjoyed the little community I was a part of; it made my love for beauty even bigger and got me thinking…
I wanted to share my thoughts about products in more than 140 characters. So the idea of starting a blog was born!
My friend came up with the name Beautymone since it’s a mashup of Beauty by Simone.
Most of my friends and family call me Simoon or Moon – in Dutch, that sounds like how English people pronounce the ‘mone’ part of Simone, if this makes sense – so this immediately felt like the right name.
Owner + Founder
I’m Simone, a 20-something Dutch woman that is dog-obsessed, a huge Justin Bieber fan since 2009, loves the USA, especially NYC, and is still living in The Netherlands (in the same house as where I was born) with my dog child Bailey, a 10-year-old Shih Tzu. I’m a Scorpio, a lipstick hoarder, and I love to play The Sims in my free time.
In 2014, I started my bachelor’s degree in Human Resources and graduated in 2019. I learned that I love HR, but I felt I wouldn’t be working in the field for my whole life. During my degree, I started blogging and discovered that my true passion was right there.
During my study, I had a part-time job as a Beauty Advisor in a retail store. After graduating, I started looking for an HR job where I worked until I could do this full-time. Fast forward to now… I’m currently following my dream of being a full-time beauty blogger!
a few of my favorite things
☉ Scorpio, ☾ Gemini, ↑ Aquarius
I’d spend all my money on
Couldn’t live without
My dog Bailey
New York City, United States
My happy place
If not at home, it’s at a Justin Bieber concert
Meet the team
Simone de Vlaming
FOUNDER & CEO
As of right now, I do everything myself. I write all the reviews myself, take all the photos, answer emails, create content for socials, etc. I love how versatile being an entrepreneur is – even though it is slightly overwhelming sometimes. I get to pour all my ideas, love, passion, and creativity into Beautymone, and I love it.
Bailey de Vlaming
Assistant + hype woman
I love to photobomb my mom’s photoshoots, support her mentally during the day (while lying in my fluffy donut beside her), and give her kisses to let her know she’s doing a great job. I’m obsessed with skincare that smells good; my favorite cream is Glow Recipe Plum Plump – I always want to sniff and lick it!