|

Jones Road Mascara Review: Why It Quickly Became A Fave

Jones Road Mascara, Jones Road Mascara Review

If you buy something through my links, I may earn an affiliate commission, at no cost to you. For more information, read the full disclosure here.

9.7Expert Score
Jones Road Mascara
The only negative points I see are the brush size and that the brand isn’t available worldwide. Other than that, it’s really worth your money – I have been loving it!
My lashes look way fuller, darker, and longer without clumping. I never noticed any flaking or smudging during the day, and the mascara stayed on for a full day with ease.
Pigmentation
10
Application
9.5
Formula
10
Ease of Use
9
Longevity
10
Pros
  • The consistency of the mascara is impressive
  • Allows for easy application without clumping
  • The brush helps to separate the lashes
  • Buildable coverage without spider-look
  • Longer, volumized lashes
  • The lashes look curled and fuller
Cons
  • The mascara takes a little longer to dry
  • The brush might be too large for some people
  • Is not available worldwide (yet?)

Mascara shopping can be quite an ordeal, especially when trying to find the perfect formula that elongates, volumizes, and holds a curl. 

Jones Road has entered the mascara market with a product that aims to tackle these challenges head-on. As a beauty enthusiast, I couldn’t pass up the opportunity to test out their creation and give you my honest thoughts.

The Jones Road mascara is supposed to boast a formulation designed to provide length, volume, and lift without smudging or clumping.

With all the mascaras I’ve tried over the years, I’ve had my fair share of disappointments and great finds. So, naturally, I’m eager to see if Jones Road can deliver on these promises and become a staple in my makeup routine.

To help you make an informed decision, I’ve put the Jones Road mascara through its paces, evaluating its performance, application, and wear throughout the day. Keep reading to find out if this mascara is worth adding to your beauty arsenal.

In this Jones Road The Mascara review, you’ll discover:

  • Who this mascara is best for
  • What I liked and disliked
  • A look with the mascara
  • If the Jones Road Mascara is worth it
  • And so much more

Overview Of The Jones Road Mascara

The Jones Road Mascara boasts a mineral-based formula that’s designed to provide length, volume, and long-lasting wear. It’s an inky, ultra-pigmented black mascara that separates, lifts, and volumizes lashes in one fell swoop.

Use a little to keep it natural or layer to go bold. The curved wand captures the inner corner baby lashes and lengthens the outer lashes. It is formulated for flexibility and softness.

This remarkable mascara is also filled with nourishing ingredients like Vitamin E, which helps to strengthen the lashes and provides hydration.

About The Brand

Jones Road is a beauty brand founded by the legendary makeup artist Bobbi Brown on the philosophy that the world doesn’t need more beauty products. It needs better beauty products.

The brand focuses on creating clean, high-performance products that enhance natural beauty, that work on every skin type and tone—and that are as simple to use as they are to master. 

How To Use

To add definition and help your lashes fan out, use the end of the wand to hit lashes on the outside of your eyes. Repeat 2-3 times, depending on your mood.

Bobbi’s Tip: “We thought an actually-clean mascara that met the pickiest makeup-artist standards was impossible. It’s not. After applying, use your index finger to push your lashes upward. Hold for a moment and release for a bright-eyed look without an eyelash curler.”

Things To Consider

The Jones Road Mscara is clean, cruelty-free, and vegan-friendly. It’s perfect for those who prioritize using ethically-made, minimal-ingredient products in their daily beauty routine.

Currently, the mascara is only available in black (the shade is called Pitch Black). Maybe we see more options in the future, but for now, it’s just one shade.

Ingredients

The main ingredient of this mascara is Vitamin E (Tocopherol), which is a clinically-proven antioxidant that protects against environmental stressors while strengthening the skin barrier and aiding cell restoration. It is also hydrating and anti-inflammatory.

Aqua/Water/Eau, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Tribehenin, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, PVP, Stearic Acid, VP/Eicosene Copolymer, Glycerin, Myristic Acid, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Sodium Hyaluronate, Caesalpinia Spinosa Gum, Tocopherol, Ascorbyl Palmitate, Panthenol, Cellulose, Sorbitan Sesquioleate, Aminomethyl Propanediol, VP/Hexadecene Copolymer, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol, May Contain +/-: Cl 77499/Iron Oxide.

Show All Ingredients +

Where To Buy Jones Road Beauty

Sadly, Jones Road Beauty isn’t available everywhere yet. If you’re curious about where you can shop the brand, here are their stores:

  • The Flagship Store: located at 111 Grove St, Montclair, NJ 07042.
  • Greenwich Village Store: Greenwich Village location at 37 Greenwich Ave, New York, NY 10014.
  • East Hampton Store: 55 Main St, Suite 2, East Hampton, NY 11937.
  • Liberty London: Visit the Jones Road Beauty counter at Liberty London, Regent St. Carnaby, London W1B 5AH, UK.

You can also shop Jones Road at their official website for the complete selection of their products. Jones Road currently ships to the US, Canada, and the UK (including England, Wales, Scotland, and Northern Ireland, excluding Crown Dependencies). 

Review Of The Jones Road Mascara

Let’s talk about the performance of Jones Road Mascara. It’s safe to say that it lives up to its claims. The mascara provides the following:

  • Impressive length and volume
  • No smudging or flaking during the day
  • Long-lasting, all-day wear
  • Curled lashes without an eyelash curler

And this is all without clumping or smudging, which are my number 1 irritations in mascara.

Pigmentation

When you’re aiming for a more dramatic look, Jones Road mascara has you covered. With its buildable formula, you can easily achieve the desired volume by layering the product. In the photos above, I’m wearing three coats the last coat being a thin layer compared with the two coats before.

The mascara is black, so it colors the lashes properly – in my opinion, it adds that extra touch to the mascara, which is really like.

Formula

What sets this mascara apart from the rest is its effortless and smooth application. The product glides on evenly, providing even coverage and definition to each lash.

There’s also barely any clumping, which is a sigh of relief for those who struggle with traditional mascaras that can leave one’s lashes clumped together and looking messy.

One of the most noticeable benefits of using Jones Road mascara is its added volume and length. With a few swipes, my lashes looked fuller and longer without falsies or too many coats.

The mascara may need a little longer drying time than other mascaras I have in my collection, but I don’t see this as a problem. It’s not that if I move too quickly, the mascara gets smudged everywhere, so as long as this is ok, I don’t mind!

The mascara dries down, obviously, but not to the point where it gets too dry and crumbles off. Even though it stays easily in place, the formula is easy to remove at the end of the day. This means no rubbing and damaging your lashes!

Application

One of the standout features of this mascara is its moon-shaped brush. This unique design helps to:

  • Lift and separate lashes
  • Evenly coat each lash from base to tip
  • Prevent clumping

In my experience, the brush design played a significant role in delivering excellent results. Especially to curl the lashes without a curler and to prevent clumping.

The only thing that I’m assuming is that because the brush is quite big, it’ll make application harder for people with small eyes. You have to apply carefully, especially around the inner corner.

I don’t have the biggest eyes, but the brush size didn’t bother me. If you apply carefully and be aware of the shape and how far you can go to the root of your lashes, it doesn’t have to be a problem at all!

Longevity

I was pleasantly surprised by the long-lasting wear of the mascara, as it stayed put throughout the entire day without flaking or smudging. This fantastic wearability makes it perfect for those long days at work or special events when we need our makeup to stay put all day, and it also saves us the time of having to reapply.

I don’t believe this is marketed as waterproof, but I noticed that it is quite water-resistant. I wore this mascara on days when I was sweating a lot and in very warm, humid weather (which we’re not used to here in The Netherlands), and this mascara stayed put all day long.

Value

While Jones Road Mascara isn’t the cheapest option out there, it’s certainly not the most expensive either. Priced at $26, it falls within the mid-range category.

Considering its high-quality formula and unique brush design, I find the price to be very reasonable. The price would not hold me back in any way from repurchasing this mascara!

Who Should Buy The Mascara

This mascara is for everyone who loves long, volumized lashes. However, if you have small eyes, the brush might be a little too big and dense for you to apply easily.

It is also perfect for those with sensitive eyes, as it’s ophthalmologist-tested and gentle on the eyes. The formula prevents smudging and flaking, keeping your eyes comfortable throughout the day.

Do I Recommend The Mascara

Absolutely yes! I personally really like clean products (that don’t contain any harmful ingredients), and if they work amazingly, too, I’m not letting go of them.

The only bummer is that Jones Road isn’t available worldwide (yet?). Otherwise, I would’ve recommended this to all my friends and family. So Bobbi, if you happen to see this, please bring Jones Road to Europe!

Comparing Jones Road Mascara To Competing Brands

I’ve noticed that Jones Road Mascara has a unique approach compared to some popular competing brands like MAC and Milk Makeup. Let’s take a closer look at each brand to understand their pros and cons better.

Jones Road Mascara is designed to separate, lift, and volumizes lashes in one fell swoop. You can use it for a natural or more dramatic look, whatever fits you best! The formula is cruelty-free and free of parabens, phthalates, sulfates, and silicones, making it a conscious choice.

MAC Stack Mascara, on the other hand, is known for its reliability and lengthening. It offers a very effective formula to lengthen and volumize the lashes immediately. Its strength lies in its ability to add volume while also separating and defining individual lashes for a decently polished appearance.

Meanwhile, Milk Makeup Kush Mascara has gained a reputation for dramatic results. This mascara is known for its capacity to add incredible volume, length, and intensity, resulting in bolder, distinguished lashes. This makes it ideal for special occasions or when you want a luxurious, more intense lash look.

Here’s a summary in table format:

MascaraStrengthsWeaknesses
Jones Road MascaraNatural look, length, separation, clean formulaLess dramatic, subtle enhancement
MAC Stack MascaraLengthening, volume, definitionIt might not provide spectacular results
Milk Makeup Kush MascaraVolume, length, intensity, dramatic resultsLess suitable for a natural look

In terms of brush design, Jones Road Mascara has a moon-shaped brush that makes it easy to cover each lash from root to tip.

MAC Stack Mascara features a smaller-sized brush with short bristles that help to clump-free application. Milk Makeup Kush Mascara, however, has a large, full brush to catch every lash, maximizing the effect.

When it comes to price, it’s important to note the cost differences between these mascaras:

As you can see, all three mascaras lay in the same price range; only MAC is $2 more expensive. In conclusion, considering personal preferences, priorities, and budget is essential when choosing mascara. But Jones Road Mascara is seriously worth a try!

Final Thoughts

I’ve spent a fair amount of time testing and analyzing Jones Road mascara, and now it’s time to give my final verdict.

The product has various upsides and only a few downsides. We’ll go over them, in summary, one more time, so you can make an informed decision about incorporating Jones Road mascara into your makeup routine.

Positives
  • The consistency of the mascara is impressive
  • Allows for easy application without clumping
  • The brush helps to separate the lashes
  • Buildable coverage without spider-look
  • Longer, volumized lashes
  • The lashes look curled and fuller
  • Clean, vegan, and cruelty-free formula
Negatives
  • The mascara takes a little longer to dry
  • The brush might be too large for some people
  • Is not available worldwide (yet?)

The only negative point I see is the brush size, which is going to matter for quite a few people. Okay, and that the brand isn’t available worldwide. Other than that, it’s really worth your money – I have been loving it!

My lashes look way fuller, darker, and longer without clumping. I never noticed any flaking or smudging during the day, and the mascara stayed on for a full day with ease. Removing the mascara is also a breeze; you don’t have to damage your lashes.

Frequently Asked Questions

Sadly, Jones Road Beauty isn’t available everywhere yet. If you’re curious about where you can shop the brand, here are their stores:

  • The Flagship Store: located at 111 Grove St, Montclair, NJ 07042.
  • Greenwich Village Store: Greenwich Village location at 37 Greenwich Ave, New York, NY 10014.
  • East Hampton Store: 55 Main St, Suite 2, East Hampton, NY 11937.
  • Liberty London: Visit the Jones Road Beauty counter at Liberty London, Regent St. Carnaby, London W1B 5AH, UK.

You can also shop Jones Road at their official website for the complete selection of their products. Jones Road currently ships to the US, Canada, and the UK (including England, Wales, Scotland, and Northern Ireland, excluding Crown Dependencies). 

shop the post

Jones Road Mascara, Jones Road Mascara Review

JONES ROAD BEAUTY

The Mascara

Leave a Reply

Your email address will not be published. Required fields are marked *